Vintage Lingerie Ads (I)

When I was looking for images for the new Lingerie & Art series, I came across some illustrators that specialized on lingerie ads. So, I started to dig in and… about 10 hours later I was still browsing the internet like crazy and looking for more wonderful, beautiful and sometimes hilarious vintage lingerie ads. Because, let me tell you, once you go down the rabbit hole of vintage ads, your life will never be the same.

And that’s why I decided to make a series dedicated to them, starting today with a roundup of some of the funniest and quirkiest vintage lingerie ads that I could find!

Warner’s Rust-Proof Corsets ad, 1900

Children sailing on a gigantic corset. Because, is there a better way to convince buyers?

Harper’s Bazaar, 1939. Photo by Erwin Blumenfeld.

One of my all-time favourites, also following the disturbing trend of mixing miniature children and corsets.

Vintage Lou ad for Nouveau Bra

Yes, I’m sure the bra is light as a feather, but I’m also sure that those birds starred in a famous Hitchcock movie and they still want to kill us all…

Yeah, we’ve all felt the need of carving a pumpkin in our underwear.

Hanes Hosiery, 1950

No problem. If you don’t like your legs, we’ll send you a new pair.

Exciting (Stockings), Paul Isola,1959.

“Oh God, my stockings are so exciting that I have to throw my dog in the air!” And he’s gonna like it.

Warner’s girdles, 1950s

Well… is there ANYTHING that isn’t disturbingly wrong in this image?

Maidenform ad, 1950s

Maidenform, the real boss of weird lingerie ads. There aren’t enough words in the world to describe them, but there’s  another one because I can’t get tired of them:

Maidenform ad, 1950s

I can’t pretend anymore: this is my favourite ad EVER!!

These ads are more interesting thatn today’s ones! Have you seen other funny lingerie ads, vintage or not?


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